Since 2003, Dress to has seen fashion as more than fabric and thread. It's a powerful form of expression. Our journey began and continues in the sun-drenched, culturally rich streets of Rio de Janeiro. While our vibrant essence has spread across the globe, our heart beats firmly in our hometown.
We are thrilled to announce that we are bringing the authentic spirit of Rio directly to the U.S. with the opening of our new store at The Shops at Merrick Park in Miami!
This first post is an invitation to look beyond the clothing and discover the authentic Brazilian DNA that makes every Dress to piece unique.
The Carioca Spirit: Our Eternal Muse
The soul of our brand is the Carioca lifestyle, the effortless, beautiful way of life unique to the people of Rio. It’s the feeling of walking the black and white mosaics of Ipanema, the ease of breezy silhouettes, and the confidence that comes from embracing life in full color.
What this means for our style:
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Effortless Resort Wear: Our collections feature flowing fabrics, comfortable cuts, and pieces that transition seamlessly from the beach to the city, a true reflection of Rio’s diverse landscape.
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Vibrant and Earthy Palettes: We draw inspiration directly from the natural beauty surrounding us: the deep greens of the mountains, the golden tones of the sand, and the bright blues of the ocean.
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Prints as Identity: Our signature is our exclusive prints. They are tropical, geometric, and always saturated, designed to capture the cheerful, colorful mood that defines our city.
A Commitment to True Brazilian DNA and Local Craftsmanship
Authenticity is at the core of Dress to. For us, this means that almost everything is created right here in Brazil. Local production is a priority, a choice that supports our community and ensures unparalleled quality.
The Dress to Factory in Rio de Janeiro:
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A Hub of Creation: Our factory is home to 30+ departments and over 1000 collaborators. It is where innovation meets tradition, and where creativity truly flourishes.
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Artisanal Excellence: We deeply celebrate the handmade and artisanal products that are part of Brazil's rich cultural history. From intricate weaving to delicate detailing, these final touches are what give our clothing soul.
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People Behind the Passion: Behind our 60+ stores across Brazil and our newest international location are the dedicated people who cut the fabric, craft the patterns, and sew the final seams. Their talent ensures every piece reflects our passion and commitment to lasting quality.
Fashion as Expression: The Vision of Thati Amorim
Our creative direction is guided by Thati Amorim. Since the beginning, she has championed the idea that fashion is a form of celebration: of joy, of culture, and of self. Her vision ensures that every Dress to collection remains true to our roots while continuously evolving.
We invite you to join our journey. Whether you visit us in Rio, browse online, or stop by The Shops at Merrick Park in Miami, when you wear Dress to, you’re not just wearing a garment; you're embracing the vibrant spirit of Rio de Janeiro and supporting the heart of Brazilian fashion.
